Our Mission
Castleberry Consulting Inc. exists to accelerate measurable, sustainable outcomes for organizations navigating complex operational challenges and market opportunities. We deliver enterprise-grade strategic consulting, operational transformation, and product innovation services grounded in disciplined execution, cross-industry expertise, and an unwavering commitment to client success. Every engagement is designed to drive quantifiable value, turning strategic intent into operational reality.
Our Vision
To be the trusted strategic partner for organizations across sectors and at every stage of growth, seeking transformational impact, operational excellence, and market-leading innovation. We envision a future where every client’s engagement produces a measurable, enduring competitive advantage, positioning Castleberry Consulting Inc. as the advisory firm of choice for leaders who demand results, not reports.
Castleberry Consulting Inc.
Wayne Castleberry,
President, Castleberry Consulting Inc.
Wayne Castleberry is a strategic operator, business architect, and executive advisor known for building, scaling, and stabilizing complex organizations. His work spans regulated financial products, enterprise operations, community health, and nationwide service platforms, always with a focus on execution, clarity, and measurable outcomes.
Leadership Philosophy
Wayne’s approach is grounded in three principles:
1. Strategic Clarity
Every initiative begins with a clear definition of value, risk, and operational reality.
2. Execution Discipline
Ideas matter, but disciplined execution is what creates measurable outcomes.
3. Partnership & Accountability
Wayne works alongside leaders, teams, and stakeholders to ensure alignment, momentum, and results.
This philosophy guides every engagement, from regulated product development to enterprise transformation to community health innovation.
Executive Bio
About Wayne
Wayne Castleberry is an accomplished business executive, consultant, and product innovator with a career dedicated to helping organizations navigate complexity, accelerate growth, and deliver operational excellence. He has led and advised companies across regulated financial services, consumer protection, retail, technology, and community health, consistently aligning strategy with execution to achieve durable results.
Wayne is the Founder and President of Castleberry Consulting Inc., where he partners with enterprises, investors, and innovators to design, launch, and scale high‑stakes initiatives. His work includes building a nationwide appliance‑protection service‑contract company, advising Fortune‑100 procurement teams, developing regulated financial products, and architecting sustainable community health programs across Virginia.
He also serves as Partner/CEO of MAC Technologies, Consultant to Chrysal Americas/International and FTD LLC, and President of the Carytown Merchants’ Association. His leadership blends strategic clarity with hands‑on operational discipline, a combination that enables organizations to move from concept to execution with confidence.
Wayne’s background includes graduate studies in horticulture at Virginia State University, an Executive Certificate in Transformational Nonprofit Leadership from the University of Notre Dame, and a Certificate in Project Planning & Management from the University of Virginia.
Making a Difference
BY BARBARA GILBERT, EDITOR
Castleberry has built his career on identifying industry problems, analyzing their causes, and developing practical solutions.
In 1996, while conducting trials with poinsettias and geraniums at North Carolina State, he recognized a need for safer transport of vase arrangements and plants after discussing the issue with a florist in Richmond. That insight led to the development of the Transporter 10® delivery system.
Introduced in 1998 at the Michigan Floral Association's Great Lakes Floral Expo, Transporter 10® is a patented system designed to reduce transport damage through graduated foam openings and a non-slip base.
Castleberry promoted the product through trade shows and industry outreach. Early coverage in Floral Management helped drive adoption, leading to distribution through American Floral Services, John Henry Company, and others.
He later expanded the line to include multiple block sizes, including 5-hole, 8-hole, small vase, medium graduated, and tall vase formats.
Castleberry has emphasized strict quality standards, requiring materials that are flexible, reliable, and capable of stabilizing arrangements during transport.
His second product line, Arrive Alive®, was launched in 2004 after a grower discussion about maintaining hydration during transport highlighted another unmet need.
After extensive testing, Castleberry developed Arrive Alive® as a foam wrap that hydrates cut flowers during transport or at the point of sale for up to three days.
The product supports cut-flower quality by delivering controlled hydration, helping strengthen consumer confidence in floral purchases.
In 2012, Chrysal® licensed and acquired both product lines from Castleberry's MAC Technologies Development Corporation. He continues to serve as an independent consultant in product development, manufacturing, and marketing, and holds three patents: two for Arrive Alive® and one for Transporter 10®.