Why Castleberry Consulting
In a crowded advisory landscape, Castleberry Consulting Inc. delivers a differentiated engagement experience defined by senior-level expertise, cross-functional depth, and an uncompromising focus on client outcomes.
◆ Proven Cross-Industry Expertise
More than 25 years of hands-on leadership across consumer goods, technology, horticulture, nonprofit, and professional services. We bring pattern recognition and best-practice transfer that single-industry firms cannot match.
◆ C-Suite Fluency & Principal-Led Delivery
Every engagement is led by our founder and principal consultant, not delegated to junior staff. Clients receive direct access to senior strategic counsel from day one through project completion.
◆ Measurable ROI Delivery
We define success in the same terms as our clients: revenue growth, cost reduction, speed-to-market, and organizational performance. Every engagement includes clearly defined Key Performance Indicators (KPIs), milestone tracking, and transparent reporting.
◆ End-to-End Engagement Model
From strategic assessment through implementation and performance measurement, we remain embedded alongside our clients. We do not hand off strategy decks and walk away; we execute alongside your team and stay accountable for results.
◆ Commitment to Authentic Partnership
We operate as an extension of your leadership team, not as an outside vendor. Our advisory relationships are built on trust, candor, and shared accountability, the foundation of every transformational outcome we deliver.
References to Castleberry’s work
Written References can be provided upon request.
Blumenthal Scott
Director, Farm Sourcing for FTD
“I am pleased to write this recommendation for Wayne Castleberry, New Product and Business Development for Chrysal. Mr. Castleberry is a true professional who has brought a wealth of knowledge and experience to his position at Chrysal and is always willing to share his knowledge with others. He was quick to learn the intricacies of the wholesale and retail floral industry and the e-commerce perishable business. In addition, he has brought his own creative business sense to the flower industry, thereby growing the business through the invention of Arrive Alive packaging.
Wayne is humble about claiming credit for key strategic ideas and is always quick to recognize his coworkers’ contributions. His distinctive management style is fair, unbiased, and always professional.
He has impressed me as both a "team builder" and a "team leader". He has a clear vision for developing new ideas, which he successfully shares with his team, resulting in their successful execution and completion. I am proud to state that Wayne Castleberry is an asset to the Flower Industry.”
On July 16, 2014, while working with Wayne at MAC Technologies Development Corp., Blumenthal was with another company.
Rod Crittenden
EVP / CEO at Michigan Floral Association
“Mr. Castleberry is one of the most positive, persistent people I know. He doesn’t take no for an answer and is consistently looking for ways to improve things. If you have a problem that needs a solution, Wayne will give it his all. He has been a friend and mentor for over 15 years now.”
On July 21, 2014, Rod was with another company when working with Wayne at MAC Technologies Development Corp.
Scott Blumenthal
Director, FTD
I have known Wayne for over 20 years. In this time, I have had the opportunity to witness many aspects of his personality and work ethic, all of which are extremely impressive.
Since the beginning of our collaboration, he has been an organized, goal-oriented person with an extraordinary ability to analyze a problem and then outline the necessary course of action to achieve a solution. Wayne communicates his ideas clearly and always makes team members feel at ease. I have always known Wayne to be honest in his dealings with others and to fulfill all commitments he undertakes. I am confident that Wayne will continue to be extremely productive and valuable to any organization. He has my highest recommendation, and anyone would surely be lucky to have an opportunity to work with him.
Marian Millikan
Cherry Bekaert
I met Wayne through James River Rotary and was inspired by his leadership with the We Can See Clearly Now, Project. Not only did he spearhead and champion the project, but the organization also tested an estimated 3,500 children in Chesterfield County.
I continued to get to know Wayne through various volunteering activities and was interested to hear how well-connected he was in the Richmond area. He secured a major sponsor, Wegmans, for the Midlothian Food Festival project we were involved in. This important donation helped our organization raise much-needed funds for our community service projects. In addition to support from Rotary, he has provided me with invaluable referrals and resources for my clients.
I’ve witnessed Wayne's proven track record for success in operations, project management, teamwork, and fundraising throughout the time I have known him. He would make a wonderful and impactful addition to any team
In his earlier career, Wayne Castleberry focused on observing and resolving challenges associated with Italian machinery.
Paul Nolde
Venture Capital
“I observed Wayne as the consummate professional and CEO, thoughtfully responsive to his team and external partners, keenly aware of industry trends and their impact (present and future) on his company, and experienced in negotiating and leading major international trade deals.
He set a clear vision for the company’s growth and culture, and he continually ensured that his team and leadership took the necessary steps to achieve it. His time building the company and taking its product suite from conception to distribution on an international scale highlights Wayne’s ability to operate as a “performing CEO”, successfully executing critical operational and sales strategies on multiple fronts.”
On September 2, 2014, Paul was a consultant or contractor to Wayne at MAC Technologies Development Corp.
Amy Smith
Senior Executive
(I worked for FTD) Wayne brings both value and expertise when he partners with an organization. He also brings a high level of leadership to any project.
On July 18, 2014, Amy was with another company when working with Wayne at MAC Technologies Development Corp.
Scott Blumenthal
Director, FTD
FTD contracted with Wayne as a consultant for 7 months, from 2020 to 2021, to develop quality assurance and control procedures.
Which included some of the following:
· Standard Operating Procedures
· Product care instructions
· Protocols, Audit cadence, and Policy adherence thresholds
His deliverables were completed ahead of schedule and exceeded our expectations.
Since the beginning of our collaboration, he has been an organized, goal-oriented person with an extraordinary ability to analyze a problem and then outline the necessary course of action to achieve a solution. Wayne can communicate his ideas clearly and always makes team members feel at ease. I have always known Wayne to be honest in his dealings with others and to fulfill all commitments he undertakes. I am confident that Wayne will continue to be extremely productive and valuable to any organization. He has my highest recommendation, and anyone would surely be lucky to have an opportunity to work with him.
Lisa J. Patten
Executive Director
Wayne is efficient, detail-oriented, and extremely competent. He is very successful in communicating his goals and achieving desired outcomes. His excellent communication skills (both written and verbal) enable him to connect with people and organizations and inspire support and engagement for whatever campaign he is supporting. It is remarkable!