Client Impact
Castleberry Consulting Inc. has delivered measurable, enterprise-level outcomes across a range of industries and organizational contexts. The following illustrative engagements reflect the scope and caliber of impact our clients experience.
Client Category
Fortune 500 Consumer Goods Company
Engagement Focus: Operational restructuring and supply chain optimization
Outcome Delivered:
Working with vendors, establishing standard operating procedures, and protocols.
Achieved 22% reduction in operational costs by receiving better quality and less labor shipping back product. Less time on communicating, achieving fewer returns, and 18% improvement in fulfillment cycle time within 12 months.
This requires a team effort from the customer service department. The team met weekly to discuss the data and concerns. Everyone was suggesting, which allowed the team project to start planning. A lot of sticky notes.
A review of the vendor data revealed that not all vendors were experiencing the same issue. Sorting the data revealed segments for which some requirements could apply. Although the language had to be consistent for all. The visits to each vendor and their team members helped develop the shipping protocols.
The process of visiting vendors to present the finalized language of the Standard Operating Procedures (SOPs) and Protocols. Each month, the organization has observed a downward trend in data, and Castleberry Consulting Inc. is pleased with the outcomes we have achieved.
International Specialty Products Firm
Engagement Focus: Product manufacturing, commercialization, and go-to-market strategy across multiple markets
Outcome Delivered: Designed, tested, prototyped, sampled the market, and launched three product lines across four international markets, generating first-year revenue exceeding initial projections of 35% business-to-business sales.
Consulting with an international firm to achieve the goal of launching three completely different products within their geographical area.
1. We designed a product that fits their requirements, which included proper materials that would withstand the various applications of the three products.
2. Various tests were performed, which included environmentally friendly testing and the rate of wear. No organization wants to buy a product for daily use and have it last only a year. Business confidence had to be achieved.
3. Prototypes were produced and went to selected businesses for trial use. Adjustments had to be made to materials and design. Once the changes had been made, another trial run of the three products yielded a ready-to-market product.
4. After completing the final market trials, it was time to launch the product line. Early business users began recommending the products to other companies, helping drive sales beyond projections.
National Nonprofit Organization
Engagement Focus: Organized a Project “We Can See Clearly Now”
Outcome Delivered: It provided free examinations through a voucher program for an estimated 3,655 underprivileged kindergarten, pre-kindergarten, and grade school children attending the 16 Title I Elementary Schools in Chesterfield County.
The program further provides prescription eyeglasses for those identified as needing them.
The total cost of the project is estimated at $10 per capita - $36,550. 30% of this will be provided by Conexus with the rest, $25,585, coming from Rotary sources.
Castleberry led 4/6 Chesterfield Rotary Clubs for a total of $5,500 for each chapter.
National Nonprofit Organization
Engagement Focus: Organizational transformation and governance modernization
Outcome Delivered: Redesigned governance structure, improved donor retention by 28%, and achieved a 40% increase in programmatic capacity within two fiscal years
This organization required a change to the volunteer assignment structure to prevent duplicate donor contact, which was causing donor frustration.
Working with the various groups within the organization produced the identification of donor frustration. Having the organization use a variety of advertising materials to approach potential donors helps it achieve its goals.
Not-for-profit organizations work extremely hard to attract donors to support their mission. These organizations make the world better and fill the void that federal and state governments cannot.
Mid-Market Technology Company
Engagement Focus: Executive advisory and innovation pipeline development
Outcome Delivered: Established an R&D framework that accelerated the product development cycle by 30% and aligned innovation investments with the highest-value market opportunities
This required us to take a product, convert it into automation, and build an R&D framework. To achieve this, we need to start by reconfiguring the current product to fit automation. We are now back to testing the product for automation use.
Automation: When working on a product, that product doesn’t need redesign; R&D focuses solely on automation machinery. When the product must be fully reconfigured for automation, it becomes another part of the product line. The R&D framework is then on two separate fronts.
Having two teams working on the automation helped accelerate R&D. As automation supplies for the equipment became available, each part of the machine was tested for accuracy and timing.
We anticipated a year to complete the machinery, including the prototype and the finished product. The automation was redesigned and ready for market in eight months.
Reducing the cost of goods by creating Eco-friendly products
Engagement Focus: Worked with an international company on manufacturing costs and innovation
Outcome Delivered: Collaborated with internal teams to align cost‑reduction efforts with sustainability goals, resulting in lower manufacturing costs and progress on Eco-friendly product development.
Sourcing manufacturing in Europe for major international product lines. Required traveling in Europe to search for a specific manufacturer that could handle the required volumes at a fair market price.
Two different manufacturers delivered the price point we were looking for, and they were based in two separate European countries. One had a container shipping port within 50 kilometers, and that was the one we chose. Since some of the goods were being shipped to other countries.
During this period, we were also working with R&D to develop a biodegradable option to the current product. That was accomplished through working with our laboratory technicians. Environmental testing to prove the product was eco-friendly allowed marketing to begin.
Joep Wiegel
CEO Chrysal International BV 2007-2017
I met Wayne Castleberry for the first time in February 2012 when Wayne presented the Arrive Alive concept at the Chrysal Headquarters in the Netherlands. At the time, I was CEO of Chrysal International BV.
Wayne's enthusiasm, professionalism, and innovative attitude convinced me to start an exclusive distributorship with Mac Technologies. This cooperation has been very successful not in the least because of Wayne's contribution to marketing strategies, product quality (by finding an excellent co-manufacturer) and his ongoing drive to make Arrive Alive a success.
The success was such that we decided to acquire Mac Technologies in 2014. Wayne continued as a consultant, in which capacity he has demonstrated to be very valuable due to his in-depth knowledge of the cut flower industry, excellent network, and keen interest in innovation.
Jim Ukrop and Robert Mooney
Board of Directors / MAC Technologies, Inc.
Both personally and professionally, we have known Wayne for many years. And we can report firsthand that he is a passionate and consummate professional with a determination to excel at everything he does. During his leadership as CEO of MAC Technologies Development Corp., he was thoughtfully responsive to his team, industry partners, and his investors. As Board Members, we were impressed with his knowledge of industry trends and the progress the company's products made in penetrating the marketplace. His leadership skills enabled the company to successfully negotiate and execute a strategically critical international trade deal.
He set a clear vision for the company's products, growth, and culture, which gave the company an attractive appearance in the Netherlands. And he developed synergistic relationships that led to a Licensing Agreement and, later, the acquisition of the company.
Wayne remains committed to the growth of others and himself. He is modest in taking credit for key strategic concepts and works collaboratively with his investors and co-workers.
His management style is to be consistently fair, unbiased, and always professional. Wayne has demonstrated his business acumen and market knowledge for years. He is a great entrepreneur, a good leader, and a creative thinker. He is an effective team leader, and, when there were difficult business obstacles or technical problems to address, Wayne worked tirelessly to find successful solutions.
Wayne is a loyal and principled friend and a servant leader who has a faith-based calling to make a difference in the communities he serves. His drive to get things accomplished is evident in all aspects of his life. He would be a dynamic addition to any team!
Robin Mead, VP, Director of Development
Conexus
I have had the pleasure of getting to know and work with Wayne Castleberry through a charitable project he helped to conceptualize and spearhead through his involvement with Rotary.
Wayne’s tenacity and passion, coupled with his entrepreneurial spirit and experience, helped him build a multi-organizational collaboration to advance programs and services to some of the community’s most at-risk children.
Wayne’s work on this project demonstrated high-quality skills in planning, effective resource management, and creative problem-solving. Wayne reflects a humble demeanor while offering both an excellent work ethic and a strong commitment to success.
From a personal perspective, Wayne’s passion for service and community is evident, and his character qualities make him a valuable asset.
Jim Kaplan
President Chrysal USA, 2017
I have had the pleasure of knowing Wayne Castleberry for many years. Our company, Chrysal USA, was the exclusive global distributor for Mac Technologies and its products Arrive Alive and Transporter 10.
I worked closely with Wayne during our years as a distributor, creating marketing strategies and distribution methods to further their products' market penetration.
After a couple of years of exclusive distribution, our company acquired Mac Technologies.
In 2014, I led the acquisition team at our company and worked with Wayne to reach an agreement satisfactory to both parties.
I have found Wayne to be professional in all aspects of our business relationship and has proven to be an excellent partner for our company. He has submitted suggestions across all segments of our business, in which he has intimate knowledge, and we have implemented many of his concepts with great success. Our relationship continues today on a consulting basis.
